Cost of Building an SME Website: What Should You Include?

The cost of building an SME website depends on the functionality required. A simple page to introduce the business is different from an online store that accepts payments or a reservation system that manages schedules. To set the right budget, start with this question: what should a potential customer be able to do after opening your website?

If the answer is only to view services and contact via WhatsApp, you can start with a simple website. If customers need to select products, pay, and receive order confirmations, the project scope is larger.

What's the starting price for websites at APPY?

The starting prices listed in APPY's Knowledge Base when this article was prepared are Business Web Rp4,99 juta, and Store / Booking Rp6,99 juta. These figures are starting prices based on service type, not the final quote for all needs. Prices and promotions may change; check the latest packages before ordering.

See APPY pricing and services to determine a starting point for discussion. Make sure the quotation explains pages, features, assets, integrations, and recurring costs you need.

Separate development costs and operational costs

Build costs are used to design and create the website. The domain is the website address, while hosting is the service that runs it. Maintenance is the upkeep work according to the agreement. These three should be considered separately so the initial price is not mistaken as the total cost while the website is live.

Mandatory service fees start at Rp100.000 per month per customer, excluding package prices. This fee covers hosting, maintenance, and up to 2 hours of change requests per month. See service fee details for payment period options.

Features that can increase scope

• The number of pages and assets that need to be prepared.
• Product catalog, product variants, and order management.
• Online payments, shipping cost calculation, or connections to other systems.
• Reservations, scheduling rules, and booking confirmations.
• Additional languages and content management.

For example, a catering business that accepts orders via WhatsApp can start with a menu, photos, delivery areas, and a requirements form. A shopping cart may not be necessary if each order requires a custom quote.

What to ask before paying?

Request a written scope, an estimate after assets are ready, revision limits, next-year costs, and responsibility breakdown. Also ask who manages the domain, how content updates are handled, and what happens if you add features after the website is completed.

Standard APPY projects include up to five rounds of revisions before launch per the service policy. Scope changes, such as adding new integrations, may be quoted separately. Standard hosting is provided by APPY; migration to another environment has a separate quotation. Read the service policy and hosting and maintenance before selecting a package.

Does a website immediately bring customers?

A website provides a place to explain offers and collect contacts. Traffic still needs distribution: links from social media, business profiles, SEO content, or appropriate ads. Therefore, the website budget should include a plan for how potential customers will find it.